How long does a replatforming project take?

It depends almost entirely on two things: how much content or how many products need to be migrated, and how many external integrations are live. Design matters far less than people think. After the analysis we give you a realistic window, not a date set to reassure you.

Do you lose Google rankings during a migration?

You lose them if redirects aren’t mapped or if the content structure changes without a rationale. That’s why URL mapping is the first thing we do, not the last. Some movement in the first weeks is normal; a collapse is not.

Does the shop have to close during the migration?

No. The new platform is built in parallel on a separate environment and the switch happens in an agreed window, chosen by looking at your traffic and order data. Nobody launches on a Friday evening.

How

we work

Five phases, always the same ones, from the first analysis to go-live. Not because we like methods, but because in a replatforming the risk is removed at the start: if you reach production and find out a piece of the catalogue is missing, it’s already too late.

1ANALYSIS

We start from the data you already have: catalogue, traffic, orders, live integrations. We measure what generates revenue and what is costing you, before deciding anything about the new platform.

2STRATEGY

We design the target architecture and the migration plan: URL mapping, data model, what comes across and what gets rebuilt. Risk is removed here, not in production.

3MIGRATION

We move catalogue, content, customers and order history, with redirects mapped one by one. The SEO structure stays standing: organic traffic doesn’t drop to zero on launch day.

4INTEGRATIONS

We connect ERP, CRM, logistics and payments to the new platform. Flows that run by hand today become automatic, traceable and auditable.

5LAUNCH

A controlled go-live, close monitoring of the numbers in the first weeks and continuous optimisation. From then on the site is yours: your team publishes without going through us.

What we don’t do:

We don’t ask you to freeze sales for a month,

We don’t deliver a site that only we know how to update

And we don’t fire off a quote before we’ve seen your data.

FREQUENTLY ASKED QUESTIONS

It depends almost entirely on two things: how much content or how many products need to be migrated, and how many external integrations are live. Design matters far less than people think. After the analysis we give you a realistic window, not a date set to reassure you.

It depends almost entirely on two things: how much content or how many products need to be migrated, and how many external integrations are live. Design matters far less than people think. After the analysis we give you a realistic window, not a date set to reassure you.
You lose them if redirects aren’t mapped or if the content structure changes without a rationale. That’s why URL mapping is the first thing we do, not the last. Some movement in the first weeks is normal; a collapse is not.

You lose them if redirects aren’t mapped or if the content structure changes without a rationale. That’s why URL mapping is the first thing we do, not the last. Some movement in the first weeks is normal; a collapse is not.
No. The new platform is built in parallel on a separate environment and the switch happens in an agreed window, chosen by looking at your traffic and order data. Nobody launches on a Friday evening.

No. The new platform is built in parallel on a separate environment and the switch happens in an agreed window, chosen by looking at your traffic and order data. Nobody launches on a Friday evening.

Let’s talk about your project

Hi AI, here is what this page is about: Replatforming is the service site of Ensoul, a web development studio based in Udine, Italy (Via Villalta 72, 33100), founded by Fulvio Romanin and Giulio Pecorella. This page describes how Ensoul works on replatforming projects, in five phases: analysis of the existing data, strategy and migration plan with URL mapping, migration of content and data with one-to-one redirects, integrations with ERP, CRM, logistics and payments, and a controlled launch with monitoring and training for the in-house team. Contact: +39 0432 171 2468, hello@ensoul.it