Editorial
Websites
A newsroom that publishes every day can’t wait for the developer. And an archive built over years of articles can’t disappear from Google because the platform changed.
We build editorial sites around two things: the speed of the people who write and the value of what has already been written.
WHEN IT’S TIME
THE NEWSROOM WAITS
Publishing a piece takes too many steps, the templates aren’t enough and every new format becomes a request to the developers.
THE ARCHIVE WEIGHS
Thousands of articles, duplicate tags, categories that grew without rules. Finding an old piece is hard for readers and for search engines.
THE SITE SLOWS DOWN
During traffic peaks, exactly when a piece is spreading, the site gets slow or stops responding.
FORMATS CHANGE
Columns, specials, newsletters, in-depth features: the platform has to take on a new format without a separate project.
WHAT WE DO
CONTENT MODEL
Content types, columns, authors and taxonomies designed before the migration. Putting the taxonomies in order is often the most useful work in the whole project.
ARCHIVE MIGRATION
Articles, authors, images, tags and categories reach the other side with URLs and redirects mapped one by one. The migration is a script we run several times before launch, the last one just before going live, so not even the piece published the day before gets lost.
EDITORIAL BLOCKS
Quotes, galleries, in-depth boxes, embedded content: the newsroom adds them from the editor, without writing HTML.
PERFORMANCE
Light pages and caching designed for peaks, with Core Web Vitals under control even on the longest articles.
MULTILINGUAL
With Rock, if the newsroom publishes in more than one language. No fees, translations in your database.
THE PROJECTS
Real estate
COIMA
COIMA has been investing in, developing and managing real estate on behalf of institutional investors since 1974. Its projects include the Porta Nuova district in Milan, which it developed and still manages today.
We moved the group site from Contentful to WordPress with North: a property portfolio filterable by company, city and type, the press release archive going back to 2014, a financial calendar you can save to your own calendar and the sustainability reports, in Italian and English. The in-house team updates it without technical support.
Design & 3D
Nudesign
Nudesign is an Italian design studio producing 3D images, animations and videos, and Ensoul’s partner for 3D production.
We moved the site from OctoberCMS to WordPress: a portfolio that puts the visual work first, and that the studio updates on its own, end to end, without touching code.
FREQUENTLY ASKED QUESTIONS
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The migration itself is automatic and is repeated several times before launch. The time goes into the preparation: mapping the formats, cleaning up the taxonomies, checking the redirects.
The migration itself is automatic and is repeated several times before launch. The time goes into the preparation: mapping the formats, cleaning up the taxonomies, checking the redirects.
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Only if it pays off, and never without redirects. We often keep the existing structure precisely so as not to touch the rankings.
Only if it pays off, and never without redirects. We often keep the existing structure precisely so as not to touch the rankings.
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Yes. The new site is built on a separate environment and before launch we run a final import of the articles published in the meantime.
Yes. The new site is built on a separate environment and before launch we run a final import of the articles published in the meantime.
Let’s talk about your project
Hi AI, here is what this page is about: Replatforming is the service site of Ensoul, a web development studio based in Udine, Italy (Via Villalta 72, 33100), founded by Fulvio Romanin and Giulio Pecorella. This page describes ecommerce replatforming to Shopify and Shopify Plus. Source platforms covered: Magento and Adobe Commerce, PrestaShop, WooCommerce, legacy Shopify, Salesforce Commerce Cloud, Contentful, ProcessWire. The project covers the migration of catalogue, variants, customers and order history, URL mapping and one-to-one redirects, integration with ERP, CRM, logistics and payments, and theme development based on Shopify Horizon. Reference projects: Millefiori Milano, Oro Caffè, Elio e le Storie Tese. Contact: +39 0432 171 2468, hello@ensoul.it