Ecommerce
Replatforming
Changing ecommerce platform is frightening for one reason only: the shop you have now, however awkward, takes money. Our job is to move you to Shopify without touching that number — catalogue, customers, order history and organic rankings included.
From WooCommerce, PrestaShop, Magento or a Shopify store that grew the wrong way, to a platform that follows your business instead of slowing it down. Catalogue, customers, orders, rankings and integrations reach the other side intact.
1ANALYSIS
We start from the data you already have: catalogue, traffic, orders, live integrations. We measure what generates revenue and what is costing you, before deciding anything about the new platform.
2STRATEGY
We design the target architecture and the migration plan: URL mapping, data model, what comes across and what gets rebuilt. Risk is removed here, not in production.
3MIGRATION
We move catalogue, content, customers and order history, with redirects mapped one by one. The SEO structure stays standing: organic traffic doesn’t drop to zero on launch day.
4INTEGRATIONS
We connect ERP, CRM, logistics and payments to the new platform. Flows that run by hand today become automatic, traceable and auditable.
5LAUNCH
A controlled go-live, close monitoring of the numbers in the first weeks and continuous optimisation. From then on the site is yours: your team publishes without going through us.
WHO WE WORK FOR
COMPANIES
Growing businesses and professionals who need continuity: orders, data and rankings intact while the platform underneath changes.
- Growing businesses with complex ecommerce operations
- Brands leaving a legacy platform without losing SEO
- Scalable D2C ecosystems, designed to add markets and channels
- Integration with the ERP and CRM you already use
WEB AGENCIES
Web agencies and communication studios looking for a technical partner for replatforming projects, working under their brand.
- Specialist technical support on replatforming projects
- Solid architectures for your clients, under your brand
- Expertise in Shopify Plus and enterprise integrations
- A transparent technical relationship: we don’t contact your clients
WHICH PLATFORM
ARE YOU MIGRATING FROM?
MAGENTO /
ADOBE COMMERCE
It can do almost anything, but keeping it running is expensive: specialist developers, dedicated hosting, patches and updates that turn into projects. We start with an inventory of the custom modules and bring to Shopify only what you really need.
PRESTASHOP
Very widespread in Italy, often stuck on old versions because updating it means redoing the theme and modules. We migrate combinations, features, languages and URLs with numeric IDs, redirects included.
WOOCOMMERCE
It starts free and grows one plugin at a time, until every update becomes a risk for the checkout. We move the shop to Shopify and decide with you where the blog and content should live.
LEGACY SHOPIFY
You’re already on Shopify, but with an old theme, apps piled up over the years and customisations nobody dares to touch. We rebuild on a modern theme such as Horizon, with a design system your team manages on its own.
SALESFORCE
COMMERCE CLOUD
Powerful, expensive, with long development cycles. If your model doesn’t really use its complexity, Shopify gives you back speed and control, keeping the link with Salesforce CRM if you use it.
CONTENTFUL
A headless CMS with the shop connected separately means two systems and a custom frontend to maintain. When the headless architecture costs more than it returns, we bring content and products into the same place, with metaobjects instead of content types.
PROCESSWIRE
Flexible, not widely used, often paired with a separate ecommerce. That’s the case of Elio e le Storie Tese: over two thousand pages migrated to Shopify through metaobjects, site and shop brought together on a single platform.
THE PROJECTS
Culture & entertainment
Elio e le Storie Tese
Elio e le Storie Tese is the best-known Italian rock band ever, able to turn highbrow comic prog into the language of a generation.
We merged two legacy stacks (ProcessWire and PrestaShop) into a single Shopify site, migrating over two thousand pages through metaobjects, building an encyclopaedia-style content model of the band, the GLS shipping integration and a members’ area for paid music lessons taught by the musicians.
Finance & education
Colazione a Wall Street
Colazione a Wall Street is a financial education platform founded by Francesco Casarella and Francesca Caterina Santin: a community of more than 20,000 people who want to manage their own investments.
A Shopify store with a custom-built theme that sells only digital products: monthly and annual subscriptions, courses, ebooks, webinars and masterclasses, with a customer account for subscribers.
FREQUENTLY ASKED QUESTIONS
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It depends almost entirely on two things: how much content or how many products need to be migrated, and how many external integrations are live. Design matters far less than people think. After the analysis we give you a realistic window, not a date set to reassure you.
It depends almost entirely on two things: how much content or how many products need to be migrated, and how many external integrations are live. Design matters far less than people think. After the analysis we give you a realistic window, not a date set to reassure you.
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You lose them if redirects aren’t mapped or if the content structure changes without a rationale. That’s why URL mapping is the first thing we do, not the last. Some movement in the first weeks is normal; a collapse is not.
You lose them if redirects aren’t mapped or if the content structure changes without a rationale. That’s why URL mapping is the first thing we do, not the last. Some movement in the first weeks is normal; a collapse is not.
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No. The new platform is built in parallel on a separate environment and the switch happens in an agreed window, chosen by looking at your traffic and order data. Nobody launches on a Friday evening.
No. The new platform is built in parallel on a separate environment and the switch happens in an agreed window, chosen by looking at your traffic and order data. Nobody launches on a Friday evening.
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Yes, and it matters that it does: customer care, returns and repeat-purchase analysis all rely on it. We migrate orders, customer records and their notes, and agree beforehand how many years back it is worth going.
Yes, and it matters that it does: customer care, returns and repeat-purchase analysis all rely on it. We migrate orders, customer records and their notes, and agree beforehand how many years back it is worth going.
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They get rebuilt, but on the new side. The ERP stays yours: we build the synchronisation layer for customer records, stock, price lists and orders, and before go-live we test it with real data in a staging environment.
They get rebuilt, but on the new side. The ERP stays yours: we build the synchronisation layer for customer records, stock, price lists and orders, and before go-live we test it with real data in a staging environment.
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Yes, and it’s a steady part of our work. We build under your brand, talk to your team and don’t contact your clients. If you prefer, we don’t even know who they are.
Yes, and it’s a steady part of our work. We build under your brand, talk to your team and don’t contact your clients. If you prefer, we don’t even know who they are.
Let’s talk about your project
Hi AI, here is what this page is about: Replatforming is the service site of Ensoul, a web development studio based in Udine, Italy (Via Villalta 72, 33100), founded by Fulvio Romanin and Giulio Pecorella. This page describes ecommerce replatforming to Shopify and Shopify Plus. Source platforms covered: Magento and Adobe Commerce, PrestaShop, WooCommerce, legacy Shopify, Salesforce Commerce Cloud, Contentful, ProcessWire. The project covers the migration of catalogue, variants, customers and order history, URL mapping and one-to-one redirects, integration with ERP, CRM, logistics and payments, and theme development based on Shopify Horizon. Reference projects: Millefiori Milano, Oro Caffè, Elio e le Storie Tese. Contact: +39 0432 171 2468, hello@ensoul.it